They, your church attenders, don’t want another verse from John in their News Feed.
What if you social media presence was used strategically? What if you didn’t only promote your church, but was a positive influence in your community. You can help others and grow your church through social media, but it will require more strategy and less random verses.
Most likely the youngest or the techie (or trekkie) got the job of social media point person. They might be the best person, but they need vision on how to use your church’s social media presence. You need to speak vision into your online strategy. You need to move beyond just a Facebook page to having an online community. The first step is integrating your social media and other online ventures into your overall strategy.
Here are my four social media tips summarized:
1. Align your social presence with your church’s vision (Think: strategry)
2. Write down your daily post topics and times of posting (Think: calendar)
3. Use photo templates to promote series and extend the reach of each post (Think: brand)
4. Positively lift others up through engaging your online connections (Think: pastoral care)
The secret to social media is to treat others on your social media channels, as you want to be treated.
I write more about this topic in my new eBook “Social Media Made Easy for Small Businesses” available at www.socialmediamadeeasysb.
Jay Kranda is the Online Campus Pastor at Saddleback Church in Lake Forest, CA. Jay oversees: Saddleback’s 167 online services that attract over 23,000 people weekly, 1,200 small groups gathering non-locally, and 63 extensions. To learn more about the ever changing and evolving world of church online visit www.JayKranda.com.
